How does Larkpin work, from audit to monthly report?
Larkpin works in six steps. The first one is free.
- Free Missed-Lead Audit. We check your visibility, your response and your reviews.
- Strategy call. We go through the findings together and agree on what to fix first.
- Onboarding. You grant the access we need and set the rules.
- Build. We set up the AI systems, fix your profile and site, and add call tracking.
- Launch and tuning. We test with real calls, go live, then adjust based on what customers do.
- Monthly reporting. Each month you get a plain-English report on calls, booked jobs, reviews and rankings.
That is how our local SEO and AI automation works, in short.
What does the Free Missed-Lead Audit check?
The Free Missed-Lead Audit checks three things and arrives as a recorded walkthrough within 2 business days. You do not need to get on a call to receive it.
- Visibility. Where you rank in Google Maps across your service area, and whether ChatGPT, Gemini and Google AI Overviews mention your business.
- Response. We call and text your business after hours and record what happens. Voicemail, a full mailbox and no reply all count.
- Reputation. Your review count, rating and how often new reviews arrive, compared with your top 3 local competitors.
Request yours on the free audit page.
What happens on the strategy call?
The strategy call turns the audit into a short plan. We look at the jobs you want more of, where your best customers live, and where leads leak today. Then we pick the fixes that pay off first. For a roofer whose storm calls hit voicemail, that might be an AI receptionist before any SEO. For a dentist with strong phones but few reviews, it might be review requests. If Larkpin is not a fit, we will tell you on the call.
What access does Larkpin need from you?
Larkpin needs access to five things, plus your rules for how leads should be handled:
- Manager access to your Google Business Profile. You stay the owner.
- A website login or hosting access, so we can fix pages and add tracking.
- Phone routing for missed and after-hours calls, plus tracking numbers.
- Your calendar: Google Calendar, Outlook, or field-service software such as ServiceTitan, Jobber or Housecall Pro, where the tool allows a connection.
- Your CRM, or a spreadsheet of past customers.
Your rules cover service area, the job types you want, hours, and who takes urgent calls.
How long until you see results?
AI systems and SEO run on different clocks. AI answering, missed-call text back and review requests usually go live within days to a couple of weeks. Local SEO is an ongoing monthly program. Expect early movement in 2 to 3 months and steadier gains over 4 to 12 months, depending on your market and starting point.
| What you get | When |
|---|---|
| Recorded Missed-Lead Audit walkthrough | Within 2 business days of your request |
| Strategy call and a plan for what to fix first | When you are ready, after the audit |
| Onboarding checklist and access set up | First week |
| AI systems live (answering, text back, reviews) | Usually days to a couple of weeks |
| Profile and website fixes | First 30 to 60 days, typically |
| First monthly report | End of your first full month |
| Ongoing SEO work, tuning and reporting | Every month |
What is in the monthly report?
The Larkpin monthly report answers one question: did the phone ring, and did those calls become jobs? It starts with calls answered, missed and returned, and where each came from. Then booked jobs from calls, texts and forms. Then reviews: new ones, your rating and how fast they arrive, which matters because BrightLocal's 2026 survey found 74% of consumers want reviews from the last 3 months.
Rankings come last, and only for searches your customers actually make, such as "emergency plumber near me". The report ends with what we did and what comes next, in plain English, with a short call if you want one.
How does Larkpin answer common complaints about SEO agencies?
Owners have good reasons to distrust SEO agencies. Here is how Larkpin answers the usual complaints.
| The complaint | What Larkpin does |
|---|---|
| Months of reports, not a single call | Reports lead with calls and booked jobs, not traffic |
| Ranking, but no conversions | We target searches real customers make, and fix the site and the response |
| Leads that are mostly tire kickers | We aim at the job types you want and qualify leads before they reach you |
| Agency took credit for leads it did not create | Call tracking and form source tracking show where each lead came from |
| Agency controlled the website and profile | Your website, Google Business Profile and data stay yours |
How does Larkpin keep AI honest with your customers?
Every AI system Larkpin builds follows the same guardrails. The AI says it is an AI assistant. A caller can ask for a person at any time, and urgent, upset or in-pain callers are transferred or flagged right away. The AI books only real openings from your live calendar and your rules. Big or complex jobs, like a roof replacement or a legal intake, get handed to you.
Texting and outbound calling follow consent rules. Marketing texts need opt-in, every sequence honors STOP, and 10DLC registration is handled during setup. Under the FCC's February 2024 ruling (FCC 24-17), AI voices count as artificial voices under the TCPA, so Larkpin runs outbound AI calls only to contacts with documented consent. For dental, med spa and chiropractic practices, we design setups with HIPAA requirements in mind and keep clinical details out of AI conversations unless your agreements and tools cover them.
How will we stay in touch?
You hear from Larkpin every month through the report, and before any change your customers will notice, such as a new AI script or an edit to your Google profile. Questions between reports go through our contact page. More about us is on the about page.
Start with the free audit
The easiest way to see how our local SEO and AI automation works is to watch it on your own business. Request the Free Missed-Lead Audit and you will have a recorded walkthrough within 2 business days.